Our client is a recognized leader in developing products for infection control and decontamination for the animal health, food processing, and industrial processing industries to maximize health, safety and production. The company leverages their innovative product line via a rapidly expanding sales distribution network.
The company is seeking a Field Marketing Specialist to report directly to the Director of Marketing and act as the liaison between the marketing and sales teams in developing and executing innovative marketing campaigns for the food processing business unit. As subject matter expert, this role develops marketing strategy, as well as campaign development and execution.
RESPONSIBILITIES: Marketing Strategy
- Serve as the Marketing Team subject matter expert for the food processing market.
- Develop campaign dashboard and regularly report on success of efforts.
- Identify gaps in product line and opportunities to develop new technology to support the industry.
- Maintain communications and industry contacts to collect and analyze technical, financial, marketing, and competitive information.
- Develop and implement integrated marketing campaigns targeted at various food processing target markets.
- Develop business unit specific marketing collateral for use in the field.
- Compose articles and white papers on topics important to the market.
- Work closely with digital and creative teams to execute campaign plans.
- Conduct market research.
Apply Here : http://bit.ly/32H271b
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